In this presentation, Jos Steutelings reflects on the crucial role played by print in our daily lives. The top man at the VIGC tells us that we should take more pride in our sector, because innovation and entrepreneurship are present everywhere in our production companies and among our suppliers. How is the print market evolving, and where are the technological developments taking place? By showcasing several interesting graphic products and services he is sure to inspire a greater appreciation of print and our industry in general.